Sallie Mayne, executive director, and Joe Pagetta, media relations manager, will discuss how they have increased NaFF’s attendance and visibility – locally, nationally and occasionally internationally -- using media relationships and the power of partnerships, reaching film lovers and the community-at-large..

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The longest-running film festival in the South, the Nashville Film Festival (NaFF) also ranks among the most prestigious, continually garnering accolades and notice from a wide range of entertainment and trade publications, including the Associated Press, The New York Times, The Wall Street Journal online, MovieMaker Magazine, Film Festival Today, IndieWire, Variety, Billboard, New York and Script Magazine. Between 2003 and 2009, NaFF’s attendance numbers doubled, capped off with a staggering 26% increase in festival goers between 2006 and 2007. In 2009, nearly 23,000 film lovers, entertainment professionals and industry insiders from all over the world made the trek to NaFF, enjoying 258 films from 48 countries, incisive industry panels, music showcases and spirited party mixers. The 2010 Nashville Film Festival takes place April 15-22 at the Regal Green Hills Cinemas.